KOVYNEVA, Larisa V. EVOLUTION OF APPROACHES TO ASSESSING TERRITORIAL BRANDING IN RUSSIAN REGIONS. Services in Russia and Abroad, [S. l.], v. 20, n. 2, p. 40–54, 2026. DOI: 10.22412/1995-042X-2026-20-2-40-54. Disponível em: https://service-rusjournal.ru/index.php/service/article/view/197. Acesso em: 26 jun. 2026.