Socially responsible agritourism development in the regions

Abstract

This article identifies the negative consequences of mass consumer tourism for the hospitality sector and the tourist themselves. In contrast, a trend toward socially responsible tourism, beneficial for both oneself and others, is emerging. This trend needs to be supported and developed. A value-­based approach to fostering socially responsible tourism has been developed through the development of agritourism as the most potentially sustainable form of tourism. A positive trend in the development of domestic rural tourism is observed. However, government and business investments are primarily directed toward passive consumer tourism in rural areas, focusing on quick commercial returns. The potential for sustainability is under-­exploited. It is proposed to separate the concept of socially responsible agritourism from rural tourism. Responsible tourism principles should underpin the development of agritourism. Key principles include minimizing the negative impacts of recreation, tourists’ modest contributions to the restoration of the natural and cultural values of host regions, and improving their well-being. The developed system of comprehensive target indicators for socially responsible agritourism should become a basic guideline for state grant support for tourism projects. In turn, such support will encourage businesses and society to foster a culture of responsible tourism and ensure sustainable regional development.